Our Visual Merchandising class was tasked to create a brand from scratch. My brand “Brooklyn Paws” was to be centered around a pet shop located in Williamsburg, Brooklyn. This store focuses on offering top-quality products featuring an artsy/industrial interior design.
Mood Board:
Brainstorming Session. Logo Drafts before nailing the final look:
Self-Designed Logo, designed in Photoshop:
Brooklyn Paws Perspective drawing:
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PAGE 3 (ELEMENT BOARD):
Alyssa Lee Santiago 