One day in class we had a discussion has to how technology is changing the game within marketing and businesses. My teacher thought it would be a great idea if we all had chosen a company and incorporated an interactive design that would potentially thrive within their stores. With majority of the high fashion companies take by members within my class, I was assigned Coach.
Coach being mainly an accessory brand it was definitely a challenge to tie in their niche with the the mindset of consumers. My interactive design (idea, of course) would mainly by located at flagship stories. The size for the actual store is important for the placement as a small Coach store wouldn’t need an interactive design. On the other hand, a large one that is placed in Times Square may.
My concept: Coach has recently gone through a rebranding process and has incorporated new animals in which they’ve promoted through mini bags and key chains. Their new mascot, Rexy The Coach Dinosaur, was definitely something I could not leave out of the planning process. A large model of this dinosaur will be placed, holding (or can be shown as guarding) a monitor in which will be a screen for consumers to interact. As a consumer walks up to this device, they can scroll their a variety of accessories from Sales, Most Popular, and whats in stock. The screen would show as a mirror until the consumer interacts. It can even be used as a selfie device with #COACH tabled on the upper left corner giving them to option to email to themselves or most it on their social media! Here’s the trick: In order for this process to work (posting or sending it to yourself) a mandatory pop-up requesting your email will appear. From this point we now have their email to direct market promotions such as new releases, sales, etc.! The ultimate goal is to make this process entertaining, increase sales, and modernize the idea of shopping.
MY COACH RENDERING:
THE CONSUMER INTERACTION:
Alyssa Lee Santiago 