Recently, one of my clients decided it was time for a refresh, not just in their services but in how their brand shows up. Embracing Events, originally launched over a decade ago as an event planning side hustle, has always been fueled by passion and creativity. Now, the business is evolving to focus exclusively on photo booth rentals.
Up until now, branding hadn’t been the main priority the work itself did all the talking. But with this new chapter comes fresh energy and a bold vision for what’s next. That’s where I come in. Below, you’ll see some before-and-afters of the updates we’ve been working on together for Embracing Events:
LOGO BEFORE
AFTER
LOGO Direction: Elegant, minimalistic and with a hidden camera incorporated.
WEBSITE BEFORE
With no Branding Kit and Marketing strategy, the first draft of the website designed by my client lacked a color scheme, call to actions, strong headlines, a slogan, strong imagery, etc.
BEFORE
It was wordy and lacked visually appealing elements. Upon review, we came up with a strong branding kit to design the website after, shot new imagery for e-commerce, and utilized the plug ins from Square Space to compose a more user friendly experience.
AFTER
BUSINESS CARDS BEFORE
AFTER
Alyssa Lee Santiago 